News and Articles

September 30, 2011
Managing Social Media – 24/7 or Slow and Steady?
With the explosive growth of online marketing campaigns taking up the lion’s share of marketers’ time and resources, managing social media has become a hot button issue. But is it... (see full description at the-dma.org)

September 30, 2011
Making Your Site Visible through Search Marketing Basics
Understanding SEO importance for your company’s online visibility is about as elemental as it gets. You can have the coolest website on the planet and an even more impressive blog with the kind... (see full description at the-dma.org)

September 29, 2011
Changes are Afoot in Social Media for Businesses
We've already seen the world of social media take some serious hairpin turns in its relatively quick evolution. And if there’s any truth to the trends that experts are predicting for the near... (see full description at the-dma.org)

September 29, 2011
Search Marketing Advantages for Smaller Companies
Learning search marketing might seem like something that only huge, uber-successful companies need to worry about. But in reality, it’s something that all small companies should jump on. Why?... (see full description at the-dma.org)

September 28, 2011
The Growth of Multi Channel Marketing is Proof that Social Marketing is Here to Stay
If you take a closer look at some of the recent trends among businesses that use social media channels for advertising, you’ll see that more and more are turning to multi channel marketing. But... (see full description at the-dma.org)

September 28, 2011
Companies Can’t Manage Without Great CRM
CRM, or Customer Relationship Management, is a company-wide business strategy. It encompasses systems, strategies, software and processes to manage the organization’s relationships with its... (see full description at the-dma.org)

September 27, 2011
Tips on Managing Your Company’s Social Media Account
Social media campaigns live and die by a company’s ability to keep up a high level of activity. This is key, especially for fast paced social media platforms, where an avalanche of activity from... (see full description at the-dma.org)

September 27, 2011
3 Online Marketing Trends to Jump On
Everyone’s looking for the latest, greatest online marketing strategy that will turn their brand into an overnight success. But some of the marketing tools that will prove to be supremely... (see full description at the-dma.org)

September 27, 2011
Getting Found through Search Advertising
One of the many ways that companies get themselves noticed online is through search advertising, the method by which online marketers pay to get their ads placed on the search results page of a given... (see full description at the-dma.org)

September 26, 2011
A Closer Look at DMA2011’s Thought Leadership Series
The DMA 2011 Conference & Exhibition is, by definition, a web marketing seminar. But what really serves to separate DMA2011 from other conferences of its ilk is the planned Thought Leadership... (see full description at the-dma.org)

September 26, 2011
From Myth to Revelation – Getting to the Root of Effective Digital Marketing
Our world is riddled with myths – myths that not only distort reality but that have the potential for sending people off on wild goose chases. There are even myths surrounding digital marketing,... (see full description at the-dma.org)

September 24, 2011
Multimedia Marketing – The Pitfalls of Do It Yourself Learning
Despite what you might have surmised or what you may have been told somewhere along the line, multimedia marketing isn’t intuitive. Sure, there are many people who know marketing as if it were... (see full description at the-dma.org)

September 24, 2011
Direct Marketing Analysis
An integral component of any direct marketing campaign is the analysis phase. Answers must be found for the questions of what went right and what went wrong, how many prospects or customers were... (see full description at the-dma.org)

September 23, 2011
DMA2011 and the Long Term Benefits of Networking with Your Peers
It’s difficult to put DMA2011 into a box and define it with a brief sentence. Yes, it’s a direct marketing conference aimed at educating as many people as possible during the course of a... (see full description at the-dma.org)

September 23, 2011
Boning Up on Customer Retention and Loyalty at DMA2011
We live in a challenging economy where even a single lost customer can represent a massive swing from profit to loss. At the upcoming DMA2011 Conference & Exhibition taking place in Boston,... (see full description at the-dma.org)

September 22, 2011
Are You Marketing with Facebook Yet?
With half a billion Facebook users and thousands of online communities, has your company started marketing with Facebook yet? If you haven’t begun to include this social media network as part of... (see full description at the-dma.org)

September 22, 2011
Pandora’s Heidi Browning to Speak on Using Customer Insight to Drive Results
Successful email and social media marketing thrives on engagement with your customer base. Involving your customers in the conversation is critical not only for increased exposure to your company... (see full description at the-dma.org)

September 22, 2011
DMA2011: The Past, Present and Future of Direct Marketing
DMA2011 is a truly unique event in that it focuses on the past, present, and future of digital marketing. And it does so in a way that ties everything together to deliver a valuable message to all... (see full description at the-dma.org)

September 21, 2011
Some Sights to Check Out while You’re in Town for DMA2011
Boston is an enormous place, with more going on within its city limits on a given day than a lot of states have going on in the course of an entire week. It’s also not a half bad place to have... (see full description at the-dma.org)

September 21, 2011
Tips for Lighting the Viral Marketing Fire
Everybody’s always looking for online marketing techniques that will catapult their brand to the top of the heap and have everyone talking about it. This is the basis of viral marketing and when... (see full description at the-dma.org)

September 20, 2011
Developing an International Search Marketing Strategy, Part 2
Website optimization for search engines in other countries is critical to increasing awareness about your brand. As you’ve no doubt already read, internet users in many foreign countries lean... (see full description at the-dma.org)

September 20, 2011
Direct Marketing Goes Mobile
It has always been a dream of direct marketers to be able to find perfectly targeted prospects or customers, and then communicate to them at exactly the right moment when they are most likely to make... (see full description at the-dma.org)

September 19, 2011
The Implications of Google+ on the Future of Social Media Marketing
It seems that every day, you hear about a new development in social media marketing. The latest buzz is centered on the emergence of Google+, which many believe will dethrone Facebook as the leading... (see full description at the-dma.org)

September 19, 2011
Developing an International Search Marketing Strategy, Part 1
If you ask the experts what they think about search engine optimization (which you’ll get a chance to do in person if you attend the upcoming DMA2011 Conference & Exhibition this October in... (see full description at the-dma.org)

September 17, 2011
The Place to be this Fall to Learn Social Media Marketing
October is a big month for digital media marketers, especially for those that are planning on being in attendance at the DMA2011 Conference & Exhibition taking place in Boston. If your company is... (see full description at the-dma.org)

September 16, 2011
Short Messages make Great Advances with SMS Marketing
Since it feels like everybody is using cell phones to communicate these days, it’s hard to believe that the first person-to-person SMS text message was only sent in December 1994. The first... (see full description at the-dma.org)

September 16, 2011
Understanding the Difference between Social Media Marketing and Direct Marketing
Although there is a point at which social media marketing and direct marketing intersect, there are some distinct differences in approach that anyone undertaking a digital marketing campaign should... (see full description at the-dma.org)

September 15, 2011
Viral Marketing through Video
At one point or another, everyone has experienced writer’s block. It even happens to professional writers whose full time job it is to come up with interesting ideas on a daily basis. If... (see full description at the-dma.org)

September 15, 2011
Striking while the Iron’s Hot – Text Marketing Ideas from the Textperts
With the proliferation of affordable mobile devices that are capable of doing things that desktop computers weren’t even capable of doing 10 years ago, businesses that employ methods of... (see full description at the-dma.org)

September 14, 2011
Where to find Marketing Career Opportunities
There’s an old saying that tells us “No man is an island.” There are also a handful of popular songs that remind us of the same thing, but not a single one of them will help you... (see full description at the-dma.org)

September 14, 2011
Twitter Co-Founder Biz Stone to Speak at DMA2011
You’ve no doubt already heard that there are going to be some exciting keynote speeches taking place at the DMA2011 Conference & Exhibition in Boston this October from thought leaders in... (see full description at the-dma.org)

September 1, 2011
Dressing Up Your Facebook Page
Let’s “face” it. As far as handsome goes, Facebook has a long way to go. Of course, anything that can point to itself as the “anti-MySpace” will have great appeal among... (see full description at the-dma.org)

August 30, 2011
Searching for Priorities at the DMA2011 Conference
With so many search marketing strategies competing for attention, where can direct marketers turn for help and in-depth information on setting search marketing priorities? They can turn to the DMA2011... (see full description at the-dma.org)

August 28, 2011
How to Delegate Management of Your Social Media Marketing Campaign
Managing social media isn’t something that a company should relegate to just anyone. Whether you elect to put someone in charge that's high up on the food chain, or outsource those duties to a... (see full description at the-dma.org)

August 23, 2011
SOCIAL MEDIA MARKETING TRACK AT DMA 2011
Social media marketing opportunities are everywhere. With advertising revenues expected to explode to over $8 billion in the next five years, this could be the next big marketing sensation. Everyone... (see full description at the-dma.org)

August 20, 2011
Are You Too Experienced to Take a Digital Marketing Class?
You don’t have to take digital marketing classes to learn how to market effectively in the 21st century, but it sure can help speed up the learning curve – especially if you’ve got a... (see full description at the-dma.org)

August 20, 2011
Get an International Feel at DMA2011
Just when you think you’ve mastered the techniques of managing an integrated marketing campaign, the boss throws you a curve ball and asks you to develop a global marketing strategy. Now what?... (see full description at the-dma.org)

August 18, 2011
Putting it all Together with an Integrated Marketing Campaign
Integrated marketing involves coordinating all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other... (see full description at the-dma.org)

August 17, 2011
The Importance of SEO in Today’s Mobile and Social World
These days, with the emergence of mobile technologies and the explosion of social media sites, more companies are looking to capitalize on the possibilities that exist outside of what are now... (see full description at the-dma.org)

August 14, 2011
Growing Ideas for Organic Search Marketing at the DMA2011 Conference
Want to know how to improve the visibility of a website or web page without paying to have your listing right at the top? Then you need to find out everything there is to know about organic (or... (see full description at the-dma.org)

August 13, 2011
Staying Ahead of the Curve with Search Engine Optimization Changes
Search engine optimization has come a long way in just the past few years. Site optimization has evolved far beyond previously successful methods of keyword-stuffing web content in the hopes of... (see full description at the-dma.org)

August 12, 2011
Integrated Insights into Integrated Marketing
With so many concurrent sessions available over the nine educational tracks offered at DMA2011, it may be hard to select the options that will provide the best insights into integrated marketing.... (see full description at the-dma.org)

August 12, 2011
Ranking High on Search Engines Organically
One of the first things you’ll learn in organic search training is that it’s entirely possible to get listed on the front page of a search engine without having to pay a single cent in... (see full description at the-dma.org)

August 11, 2011
Consult with a Guru at DMA2011
How great would it be if you could consult with your very own guru for answers to your most urgent digital marketing questions - and you didn’t even have to climb to the top of a mountain to get... (see full description at the-dma.org)

August 8, 2011
Crossing Over Into Cross-Channel Marketing
In today’s crazy communications world, customers and prospects switch media in rapid-fire succession. One moment they’re on their smartphone sending a Tweet and the next they’re on a... (see full description at the-dma.org)

August 7, 2011
Do You Really Need to Take Social Media Classes?
Maybe you’re the type who thinks that social media classes don’t apply to you. After all, there isn’t much to marketing online other than creating a Facebook page, setting up a... (see full description at the-dma.org)

August 7, 2011
Learn How to Integrate SEM at DMA2011
Search Engine Marketing (SEM) can be a powerful component of an integrated marketing strategy. Getting brands, websites, products or services listed at the top of a search engine like Google, Yahoo!... (see full description at the-dma.org)

August 6, 2011
Mobile SMS Featured at DMA2011
SMS marketing is the latest strategy in the integrated marketing toolkit. As the number of cellphones, smartphones and hand-held devices skyrocket, its importance to marketers will also increase... (see full description at the-dma.org)

August 6, 2011
Learning the Basics of SEM
Multichannel marketing relies heavily on search engine marketing to fly. The thing is, the concept of search engine marketing (SEM) scares people – well, some people, anyway. Those that are... (see full description at the-dma.org)

August 4, 2011
The Importance of Measuring Market ROI in Your Digital Marketing Campaign
There’s a reason why a lot of companies don’t have the necessary tools in place to measure marketing ROI for their social media strategies: Facebook and Twitter, two of the most commonly... (see full description at the-dma.org)

August 4, 2011
Sign up Now for One-to-One Labs at DMA2011
Here’s another great reason to be in Boston this October during DMA2011 - One-to-One Labs.This is your chance to sit down with experts from three industry leading companies during the DMA... (see full description at the-dma.org)

August 3, 2011
The Importance of Digital Marketing Classes in Today’s Constantly Changing Environment
In case you weren’t aware, the marketing industry is in the midst of a major transformation, and social media is the reason. Whether or not you think that social media should be “at... (see full description at the-dma.org)

August 3, 2011
HAS DIGITAL MARKETING GONE DIRECT OR HAS DIRECT MARKETING GONE DIGITAL?
When you attend the DMA2011 Conference & Exhibition, October 1-6 in Boston, you’ll find that the answer to the above question is: yes, no, and all of the above. Many digital marketers... (see full description at the-dma.org)

August 2, 2011
The Top 3 Rules of Mobile Marketing
One of the latest, greatest additions to every company’s marketing tool box involves the rapid evolution of mobile technology—and mobile marketing trainings are beginning to take... (see full description at the-dma.org)

August 2, 2011
Integrated Marketing and the 4 Types of Marketers
It’s called integrated marketing communication (IMC for short) and if you think those are just a few meaningless words thrown together to create a phrase that sounds packed with significance but... (see full description at the-dma.org)

August 1, 2011
Level Up Your Digital Marketing Game
There’s a lot of common sense that goes into digital marketing and the development of a strong online marketing strategy. But if you want to move beyond simply having an online presence and get... (see full description at the-dma.org)

August 1, 2011
ANALYZE YOUR MARKETING ANALYTICS AT THE DMA2011 CONFERENCE
Were you one of the direct marketers contributing to the stunning statistic that the amount of data produced in 2010 was more than all other years put together? If that describes you perfectly, then... (see full description at the-dma.org)

August 1, 2011
Short and Sweet - SMS is Hard to Beat
Why are more and more direct marketers jumping on the short message service (SMS) marketing bandwagon? The short answer is that they don’t want to miss out on this latest money-making addition... (see full description at the-dma.org)

July 31, 2011
The Difference Between Text Marketing and Advertising Via Text
A lot of people confuse the concept of text marketing with advertising via text, but there are subtle differences between the two that should be understood by anyone considering either option.... (see full description at the-dma.org)

July 31, 2011
Text Marketing Comes of Age
Everyone has seen them at restaurants and family gatherings - teenagers and now even adults who are capable of sending and receiving hundreds of text messages a day. Some people have come to think of... (see full description at the-dma.org)

July 31, 2011
Find Job Opportunities at DMA2011
With the national unemployment rate as high as it is, it’s easy to get discouraged and start believing that you’ll never land the job you were meant to have. But remember this old saying:... (see full description at the-dma.org)

July 30, 2011
Tips on Finding the Right CRM Marketing Tool
Once you’ve reached the point where you’ve identified your target audience, you can begin to market specifically to them. But your efforts don’t end here. In fact, this is where the... (see full description at the-dma.org)

July 30, 2011
Integrate Facebook Marketing Tools at DMA2011
Facebook is not just for telling the world what you ate for dinner anymore. Serious direct marketing professionals take advantage of Facebook advertising tools to develop a business-networking... (see full description at the-dma.org)

July 30, 2011
Stick Around for Post-conference Certifications at DMA2011
Here’s a great way to get twice the bang for your travel buck - attend the October DMA Conference 2011 in Boston and get in-depth industry knowledge, then extend your hotel stay and attend a... (see full description at the-dma.org)

July 29, 2011
Of Pennies and Perfection: What to Look for in a Mobile App Developer
If you’ve got a killer idea for a mobile phone application that you could market to your customer base as a method of enhancing their experience but don’t have the technological know-how... (see full description at the-dma.org)

July 29, 2011
Get the Latest Viral Marketing Ideas at DMA2011
Searching for a viral marketing idea to spread your company’s message in an easy and cost-effective manner? Similar to those entertaining videos online that get millions of hits around the... (see full description at the-dma.org)

July 29, 2011
The Top 3 Reasons Social Media Works Better than Search Engine Marketing
Social media advertising is growing in popularity for one reason: it works. As compelling as this reason ought to be, there are even more reasons why utilizing your brand’s social media presence... (see full description at the-dma.org)

July 28, 2011
Marketing 101: Identifying Your Target Audience
Marketing systems are complex creatures. They require a lot more thought and intensive preparation than many people realize. Because of this, they have the potential to paralyze those with limited... (see full description at the-dma.org)

July 28, 2011
What’s Ahead for Social Media?
The end of each year is traditionally a time to start thinking about laying out an integrated marketing plan for the coming year. Anyone involved in building a social media presence for their own... (see full description at the-dma.org)

July 28, 2011
Back by Popular Demand - Preview Sessions for DMA2011
Each year the DMA conference is packed with informative seminars and direct marketing courses, and DMA2011 is no exception. As part of the nine educational tracks at this year’s conference, DMA... (see full description at the-dma.org)

July 27, 2011
Finding Career Opportunities at Marketing Conferences
The appeal of marketing seminars and conferences is incredibly broad, so much so that you might not even be aware of everything you stand to gain from the experience when you first go into it. For the... (see full description at the-dma.org)

July 27, 2011
The New Tool – SMS Marketing and Customer Relationship Management
Just because SMS marketing is one of the latest customer relationship management tools to emerge doesn’t mean that business decision makers have any excuse not to get a couple of ground rules... (see full description at the-dma.org)

July 27, 2011
Think You can’t Learn any more about Social Marketing?
If you want to learn social marketing – really learn it – then the best possible advice that you can get is to attend a social networking seminar or two. Or three. Or three dozen. The more... (see full description at the-dma.org)

July 26, 2011
SEO Basics, Intermediate and Advanced at DMA2011
There’s always something new to learn about search marketing campaigns. But the true beginner might feel overwhelmed trying to understand all the opportunities in search advertising. Since this... (see full description at the-dma.org)

July 26, 2011
Mobilizing for Mobile Marketing
Remember “dialing” a phone, before the advent of touch-tone phones? Today's consumers have been just as quick to abandon land lines and desktop computers in favor of mobile phones and... (see full description at the-dma.org)

July 25, 2011
Mobile Marketing Options for Real-Time Marketers
As real-time direct marketers, we’ve only just begun to tap into the power of mobile marketing options. Since the market is growing so dramatically, we need to intensify our efforts to... (see full description at the-dma.org)

July 25, 2011
Big Names Head Roster of Keynotes at DMA2011
DMA2011, the global event for real-time marketers, will bring real-time marketing to life through visionary thought leaders and expert practitioners from major global brands. This extraordinary... (see full description at the-dma.org)

July 23, 2011
Cell Phone Marketing and the KISS Method
Cell phone marketing is an essential element of comprehensive marketing in that there are more people walking around with mobile devices today than own computers. But it’s also a field... (see full description at the-dma.org)

July 22, 2011
Getting Noticed Through Convention Marketing Exhibits
One of the keys to effective marketing communication is being in the right place at the right time. If you’re an individual or a company that specializes in providing direct marketing solutions... (see full description at the-dma.org)

July 22, 2011
Multichannel Marketing on YouTube and Vimeo
Multichannel marketing requires that you make full use of the unique features inherent in all social media platforms. This doesn’t mean that you have to open yourself up to receiving instant... (see full description at the-dma.org)

July 22, 2011
Direct Marketing’s Best on Display at DMA2011
The DMA2011 Conference & Exhibition is the premier event for gathering together the world’s thought leaders and cutting-edge vendors in one convenient location. At the heart of DMA2011 is... (see full description at the-dma.org)

July 21, 2011
Avoiding a Common Mistake in Integrated Marketing
The idea of cross channel marketing has been around for a long, long time. But recently the field of channels has grown a lot wider, thanks to the arrival of social media and the new possibilities... (see full description at the-dma.org)

July 21, 2011
Viral Marketing in 3 (Not So) Easy Steps
The truth about viral marketing is that it’s near impossible to plan, and absolutely unpredictable. But there are certain things that you can do to increase your chances of a catchy marketing... (see full description at the-dma.org)

July 21, 2011
Learn the Difference Between SEM and SEO at DMA2011
SEO (search engine optimization) and SEM (search engine marketing) are two vital elements of pulling off an effective online marketing campaign. But a lot of people are confused by the difference... (see full description at the-dma.org)

July 20, 2011
Get Your Geek On at DMA2011
Geeks of all persuasion will be thrilled to know that the Geekend Roadshow will be in Boston on October 3 and 4 as part of the DMA2011 Conference and Exhibition. The interactive phenomenon that was... (see full description at the-dma.org)

July 20, 2011
Exploring Your Advertising Options through Viral Marketing
The first thing that you should know about viral marketing is that succeeding in it can be about as hard as catching lightning in a bottle. If it were easier, more companies would have success at it... (see full description at the-dma.org)

July 20, 2011
SHOPPING FOR SOCIAL MEDIA INFO AND MORE AT DMA’S 2011 CONFERENCE
Responding to ever-increasing demand for additional information about the latest trends in social media marketing, this year’s DMA2011 Conference and Exhibition for the first time will feature a... (see full description at the-dma.org)

July 19, 2011
Digital Marketing Events – Not Just for Industry Titans
Attending digital marketing events isn’t just something that the titans of industry do. Sure, you’ll find plenty of representation from megalithic corporations at digital marketing events... (see full description at the-dma.org)

July 19, 2011
Direct Marketing’s Brightest Honored at DMA2011
Not only is the DMA2011 Annual Conference the place to network with thousands of industry peers, it’s also the place to meet thought leaders and attend many direct marketing awards events. Daily... (see full description at the-dma.org)

July 19, 2011
Searching for SEO at the DMA2011 Conference
It’s all everybody is talking about these days - SEO for marketing. Search Engine Optimization - you know you should be doing it; you may even think you are doing it. But are you taking... (see full description at the-dma.org)

July 18, 2011
Registrants Already Making Plans for DMA2011
Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition.They’ll have the opportunity to meet with over 350 vendors and solutions providers in the... (see full description at the-dma.org)

July 18, 2011
Playing it Safe in SMS Marketing
SMS marketing is still a really touchy issue for many consumers, as well as lawmakers. There are an awful lot of rules to abide by when engaging in an SMS marketing campaign, many having to do with... (see full description at the-dma.org)

July 18, 2011
The Importance of Brand Personality in Digital Marketing
Creative marketing techniques are critical for any company involved in digital marketing, but it’s important not to lose sight of the basics when reaching for the stars. This is a mistake that... (see full description at the-dma.org)

July 18, 2011
BUILD A SOLID BASE FOR YOUR MARKETING DATABASE AT THE DMA2011 CONFERENCE
For most businesses, the primary means of growth involves the acquisition of new customers and generating leads. The best way of keeping track of that information is with a marketing database. The... (see full description at the-dma.org)

July 17, 2011
Learn the 1, 2, 3’s of Application Marketing
Application marketing is a lot more difficult than it looks. Many companies mistakenly think that simply building an application will cause the herds to flock. But marketing in apps is a tricky... (see full description at the-dma.org)

July 17, 2011
Where Twitter Fits into Your Integrated Media Marketing Campaign
To some, marketing on Twitter comes almost as a form of second nature. It’s amazing to watch, and more often than not intimidating for those to whom the Twitterscape is an alien concept. But... (see full description at the-dma.org)

July 15, 2011
Analytics Answers and a Challenge at DMA2011
You’ll get answers to all of your direct marketing analytics questions at this year’s DMA marketing conference. With a pre-conference intensive, a Data, Measurement & Attribution... (see full description at the-dma.org)

July 15, 2011
Marketing for Social Media—It's a Scary Thing
In the quest to learn everything about marketing for social media, you can stumble across a web site that lists 101 social media sites! No, you don't have to use StumbleUpon to find this site. And,... (see full description at the-dma.org)

July 14, 2011
Get the Latest B-to-B Marketing Content at DMA2011
If you think direct marketing is all about business-to-consumer, think again. Business-to-business direct marketing is an equally important component of an integrated marketing strategy. Marketers who... (see full description at the-dma.org)

July 14, 2011
SO YOU WANT TO LEARN SEARCH MARKETING?
Let’s imagine you’re brand new to this business of direct marketing. You’ve learned the fundamentals and believe that the way to online success is through Search Engine... (see full description at the-dma.org)

July 13, 2011
Three Great Reasons to Show Up Early for the DMA2011 Conference
Every time you look, it seems like there’s another compelling reason to block out time for this year’s DMA marketing conference. The exhibition hall and main educational sessions and run... (see full description at the-dma.org)

July 11, 2011
Social Media Management
There are so many social media marketing outlets today that a whole new industry was bound to spring up to handle them. Social media management is the strategy companies employ to manage multiple... (see full description at the-dma.org)

July 10, 2011
Establishing Yourself as an Authority
If you attend any web marketing seminar, one of the things you’ll hear a lot of by the experts in attendance is the importance of establishing yourself as an authority in your industry. With as... (see full description at the-dma.org)

July 7, 2011
How to Increase Your Chance of Success in a Viral Marketing Campaign
At DMA2011 Conference & Exhibition this October, you will have the opportunity to meet with hundreds of experts and talk face to face with marketers from all over the world. You’ll be able... (see full description at the-dma.org)

July 5, 2011
Comparing Apples to Apples: How to Find the Right App Developer for Your Company
Application developers come in all shapes, sizes, and walks of life. And just like most professionals, you can’t judge their abilities based on anything but their track record. If you’re... (see full description at the-dma.org)

July 2, 2011
Tips on Marketing Your Brand to International Cultures
As you probably already know, there’s a lot more to marketing your brand to international cultures than simply using a free translation app on your company website so that someone in South Korea... (see full description at the-dma.org)

June 28, 2011
SOCIAL MEDIA FOR BUSINESSES
So far, it seems the best examples of social media marketing success have come from business-to-consumer marketing. Can the same results be achieved for business-to-business marketing? Current trends... (see full description at the-dma.org)

June 27, 2011
SEO Basics: Getting Yourself Listed with Google, Yahoo and Bing
Some people view online advertising as a waste of time and effort if they run a brick-and-mortar business that’s solely reliant on local traffic. The problem with this kind of thinking is that... (see full description at the-dma.org)

June 24, 2011
Search Marketing Myths: If You Build It, They Won’t Come
One of the biggest, most prevalent myths about Internet marketing campaigns harkens back to a famous movie quote about a farmer and a baseball field. You’ve probably seen it – everyone... (see full description at the-dma.org)

June 23, 2011
GET IN-DEPTH MARKETING TRAINING AT DMA2011
Marketing executives have enough on their plates trying to understand the latest direct marketing strategies themselves without worrying about how to efficiently pass their knowledge on to everyone... (see full description at the-dma.org)

June 22, 2011
MAKE AN IMPACT WITH SMS ADVERTISING
SMS (Short Message Service) is the text communication service component of phone, web or mobile communication systems. Estimated advertising expenditures in this medium are in the billions of dollars,... (see full description at the-dma.org)

June 21, 2011
IS MOBILE SEARCH MARKETING DIFFERENT?
Now that we’re finally beginning to realize the rapid growth potential for mobile marketing, we’re suddenly being confronted with the need to develop different strategies for it.... (see full description at the-dma.org)

June 17, 2011
MOBILE MARKETING IS DIRECT MARKETING
According to statistics provided by the United Nations’ International Telecommunications Union (ITU), opportunities for mobile advertising are growing at an astonishing rate. They report that at... (see full description at the-dma.org)

June 17, 2011
ONLINE MARKETING IS DIRECT MARKETING
Is there a better way of marketing directly to customers and prospects than through the Internet? After years of dominance, we’re seeing chinks in the armor of stalwarts like print, radio and... (see full description at the-dma.org)

June 16, 2011
INTEGRATED MARKETING IS THE NEW DIRECT MARKETING
Integrated marketing is the new direct marketing paradigm that takes all channels into consideration to develop a comprehensive marketing plan that leverages data and customer insights. This is the... (see full description at the-dma.org)

June 15, 2011
Mobile SMS and the Mobile Marketing Agency
One debate swirling around our industry hinges on trying to determine what the direct marketing agency of the future will look like. Will it evolve to integrate all aspects of social marketing and... (see full description at the-dma.org)

June 15, 2011
EXPAND YOUR THINKING AT DMA2011 CONFERENCE
One of the best reasons for attending any marketing event is the opportunity to gain knowledge on the latest industry trends and innovations. The DMA2011 Conference and Exhibition provides the... (see full description at the-dma.org)

June 14, 2011
Loyalty Marketing : The Slam-dunk Approach to CRM
Customer loyalty programs are an indispensable part of customer relationship management. You can use CRM systems to measure the success that your loyalty programs are having, but ultimately it’s... (see full description at the-dma.org)

June 13, 2011
The Relevance of Email Marketing in the Facebook Era
The world has gone nuts for digital marketing – and although that’s not a bad thing, there are plenty of reasons to measure your approach to online marketing in a way that’ll ensure... (see full description at the-dma.org)

June 13, 2011
MAKING TRACKS AT DMA2011 CONFERENCE
The DMA2011 Conference and Exhibition provides diverse, in-depth educational opportunities through its nine session tracks. There are so many sessions to attend and so much new information to learn,... (see full description at the-dma.org)

June 10, 2011
DMA 2011 CONFERENCE—REGISTER EARLY AND SAVE!
Attendees at this year’s DMA2011 Conference and Exhibition can expect to learn a lot about making money—but the special early registration offer for the Oct. 1-6 Boston marketing... (see full description at the-dma.org)

June 10, 2011
NYC DIRECT MARKETERS GET FLASHED—IN A GOOD WAY!
In another preview event leading up to this year’s DMA2011 Conference and Exhibition, direct marketers in New York City will have an opportunity to participate in a free DMA FlashCon. Emulating... (see full description at the-dma.org)

June 9, 2011
Exposing Some of the Most Prevalent CRM Marketing Myths
Myths abound around the subject of customer relationship management (CRM). And while you’d think that most businesses with even the slightest bit of experience dealing directly with customers... (see full description at the-dma.org)

June 9, 2011
FREE PREVIEW OF DMA’S GLOBAL EVENT FOR REAL-TIME MARKETERS
Not sure if you’ll be one of the over 10,000 attendees who will descend on Boston from October 1-6 to attend the DMA2011 Conference and Exhibition? Maybe a sneak preview will help you decide.... (see full description at the-dma.org)

June 8, 2011
Pin the Tail On the Marketing Strategy
Ask anyone who’s been in marketing for a long time what the best way is to find new customers, and they’ll likely tell you the same thing: Cast your net wide to increase your yield. An... (see full description at the-dma.org)

June 7, 2011
The Top 3 Reasons Why Digital Marketing Seminars Work
Many people view the concept of the digital marketing seminar in a suspicious light, if not a skeptical one. After all, if the people participating in these seminars are experts in online marketing... (see full description at the-dma.org)