Data. Integration. Engagement. Relationships. Real-Time. These are the hallmarks of DMA2011 – and what makes it the most relevant marketing event out there.

In an increasingly channel agnostic marketing environment, where lines are blurring and integration is key, your main objective remains driving sales by producing satisfied customers. And, as customers continue to evolve in how they interact with your brand, being quick and efficient in adjusting your approach and engaging them – real-time – is evermore a critical component of your integrated marketing strategy. DMA2011 is the ONLY event that provides you with all of the tools, technologies, and best practices to accomplish your goals, engage your audience real-time, and, even better, keep you one step ahead!

What can you expect from DMA2011?

Everything you need to ensure you can develop and execute the best integrated marketing campaigns that drive real measurable bottomline results for your brand, including:

  1. Actionable marketing education at every level encompassing both direct and digital channels in over 100+ sessions, workshops, one-to-one labs, and more
  2. Hundreds of cost-effective technologies and solutions in the DMA2011 Exhibit Hall covering the whole spectrum of marketing channels, including social, mobile, and next generation technology
  3. Increased and improved networking and relationship-building events that give you the time to connect with a diversity of peers and marketing experts
  4. Provocative thought-leadership and the best case studies in marketing to deliver vision, inspiration, and real-world advice

Who Attends DMA2011?

DMA2011 Conference & Exhibition is perfect for marketing managers, directors, vice presidents, and agency account managers that are tasked with developing and creative measurable, ROI-generating integrated marketing campaigns that cover multiple channels, including:

  • Social Media
  • Mobile/App Marketing
  • Email Marketing
  • Direct Mail
  • Digital Out-of-Home
  • Print Ads
  • Telemarketing
  • Display Advertising
  • And more.

In addition, the conference programming is focused on marketing processes as well that are as equally important as channel so that you can not only learn what the channels are, but how to leverage them and what tactics to apply as follows:

  • Acquisition marketing
  • Lead generation
  • Creative and production
  • BtoB marketing
  • BtoC marketing
  • Data modeling
  • Attribution
  • Brand marketing
  • Retention
  • Loyalty marketing
  • And more.

No matter your level of experience, or your industry background, DMA2011 has plenty for you to tap into – in the program or on the exhibit hall floor!

Need some help convincing the boss? Download our editable justification report to highlight the benefits of attending, calculate the costs and validate to management your reasons for wanting to attend DMA2011 in Boston!

Download the Printer-Friendly DMA2011 Session Grid PDF.



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