Why Exhibit?

DMA2011 Conference & Exhibition is the acquisition tool needed in a tight marketplace. Thousands of marketers from around the globe will be ready, willing and able to connect with the solutions you provide.

  • 60% of attendees are Director level or higher, representing the decision makers from Fortune 500 and Fortune 100 companies
  • 56% will spend more than $1 million on marketing initiatives
  • 1 in 4 will spend $10 million or more!

Go Beyond the Booth
Raise Awareness of Your Brand at DMA2011
Specialty Pavilions...

Can you truly afford to miss this market-making opportunity?

Go Beyond the Booth

Your exhibition at DMA2011 takes you “beyond the booth”. Your presence extends over the long haul – not just over three days in Boston. DMA2011 is the place to:

  • debut and demo products and services
  • make industry connections
  • secure qualified leads

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Raise Awareness of Your Brand at DMA2011

When you Exhibit at DMA2011, you get more than floor space. Consider these special value-added incentives:

Pre-registered attendee mailing list
You'll have access to the names, company affiliations and addresses of pre-registered attendees for a one-time, pre-show mailing.

Traffic-building events on the exhibit floor
To encourage maximum exhibit floor traffic during all three days that the floor is open.

Preferred Exhibit Hall Pass*
Use your Preferred Passes to invite key customers and prospects to walk the exhibit floor.

Attendance at all sessions**
You’re invited to attend all General and Concurrent Sessions—ideal opportunities to meet potential buyers.

Company listing on the DMA11 web site
Conference registrants and prospective attendees can search the exhibitor listings by company, keyword or product category.

* Exhibitors must book all of their hotel rooms through the DMA Housing Bureau to be eligible to receive Preferred Exhibit Hall Passes.

** For every 100 square feet of booth space, exhibitors receive 3 complimentary and up to 2 paid exhibitor badges. Additional badges are available for a nominal fee.

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Exhibit at DMA2011 to Generate Buzz in Any One of These Specialty Pavilions...

Social Media Plaza
Co-Sponsored by:  
Whether you’re a start-up looking to showcase your snazzy social technologies in a turnkey pedestal, or guru needing a big booth to house all your social media offerings, attendees seeking everything from SEO to twitter optimization will head directly to the plaza to get their fill.

Exhibitor options in the social media plaza include traditional  and turnkey pedestals and is limited to social media companies only.

Mobile Marketing Hot Spot
Co-Sponsored by:   urmobile     neustar
Join leading mobile solution providers as we launch this cutting-edge pavilion at DMA2011. Be a part of the excitement and energy that is mobile marketing's meteoric rise as a viable channel with a reach of 250 million customers and growing.

Engage your audience through 1:1 consultations, multimedia presentations and exchange ideas throughout the day with leaders in the mobile marketing eco-system. DMA2011 represents your single best opportunity to connect with mobile-driven buyers.

Exhibitor options in this pavilion includes turnkey pedestals and is limited to companies offering mobile marketing services and products only.

The Next Generation Arena
A special section designed for start-ups and small businesses, regardless of product or service offerings, this pavilion is the perfect way to experience DMA2011 as a first time exhibitor. Align yourself with the Innovation Award finalists who will exhibit and receive their awards at a specially reserved section within this arena.

Exhibitor options in this pavilion include the basic 10x10 space package and turnkey pedestals.

International Services Pavilion
The International Services Pavilion is for exhibitors with products and services that will help attendees expand and improve their global marketing efforts overseas If your business provides resources that will help attendees successfully navigate business overseas, compete in a global marketplace and/or make smarter decisions when marketing internationally-this is the pavilion for you.

Turnkey Pedestals Explained

Introducing stress-free exhibiting. Let your product or service speak for itself! This new pavilion offers all inclusive exhibiting, allowing all companies to experience a level playing field. Attention is drawn by your product/service, not by extensive setups supported by large budgets. Just bring a laptop and marketing materials to your turnkey pedestal and you are open for business.

  • 2 Full Conference and Exhibition registrations
  • 1 additional registration at 50% off the regular conference fee
  • Pedestal rental
  • 500 watts of power
  • ID Sign with company name and five bullet points
  • 20" flat-screen monitor
  • Drayage of pedestal
  • Set-up and dismantle


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