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Council Events DMA Council Members have very busy day jobs yet find time to give back by sharing their knowledge and experience with others in the industry. They are dedicated thought leadership groups that establish best practices and offer networking and educational opportunities within a specialty area both online and offline. Extremely interactive, all the council events below are at the Boston Convention and Exhibition Center unless otherwise noted. Most are included in your conference registration, however, some associated with meals have a nominal fee. Register today! Service Providers: Gain added visibility during the conference and be a Sponsor for these DMA Council events. Your signage will be in the rooms, you have an opportunity to present, plus much more. See the various packages here. Questions? Please contact Neil O’Keefe at 212-790-1479 or Lisa Merizio Smith. Agency Council Breakfast Sunday, October 2 | 9:00 a.m. - 10:30 a.m. | Room 162A For C-level executives of small, mid-sized, and large agencies only. This annual forum is to discuss their business models and emerging trends in a non-competitive environment. “What Agencies Need to Know About Google+” How to use Google+, How big will it get? Will it surpass FB? Can it be monetized? What differentiates it from the competition? What opportunities/obstacles will the “circle of friends” feature be to the marketer?
Separate registration required. $40 pp. Follow registration screens to Council Events.
Data Innovators Group Luncheon Sunday, October 2 | 11:30 a.m. - 2:00 p.m. | Room 162A Formerly known as the List Leaders Group, this is an annual forum where owners and marketers of lists and data discuss relevant issues and provides a foundation for networking and idea exchange. “How Data is Being Applied in Innovative Ways by Major Businesses and Consumer Multi-Channel Brand Marketers” Discussion Leaders
Luncheon provided Separate registration required. $50 pp. Follow registration screens to Council Events. OPEN DMA Council Advisory Committee Meeting Sunday, October 2 | 2:00 p.m. - 3:00 p.m. | Room 162A Various council leadership are invited to discuss joint activities and programs for the coming year.
DMA Affiliate Network Meeting Monday, October 3 | 11:00 a.m. - 12:00 p.m. | Room 162B This annual gathering of board members from regional direct marketing associations meet to share ideas to keep their organizations thriving.
Council Awards Luncheon Monday, October 3 | 12:15 p.m. - 2:00 p.m. | Room 162A Awards are presented throughout the year by several Councils. Join us for this special recognition of the following award winners (*some named earlier in the year):
Be sure to join us for this celebration of excellence. Luncheon provided. Separate registration required. $40 pp. Follow registration screens to Council Events. DMA Insurance & Financial Services Councils (IFSC) Meeting Monday, October 3 | 2:30 p.m. - 3:30 p.m. | Room 162A
USPS Network Optimization Overview Monday, October 3 | 2:30 p.m. - 3:30 p.m. | Room 162 B David Williams, Vice President of Network Operations USPS HQ, will discuss the realignment of the postal mail processing network estimated to be completed end of calendar year 2012. Rightsizing of the network is only one of many strategies the USPS has employed in efforts to reduce costs and improve efficiency. David will provide more detail about these plans and comment on any effects these changes may have on service performance. There will be a Q&A to capture your input and ensure that your interests are considered.
States on Taxes Monday, October 3 | 3:30 p.m. - 4:30 p.m. | Room 162 B States are looking to tax marketers and their customers while also forcing marketers to become their tax collectors. Learn about the importance of this issue and how it will impact your business and your customers. Find out about the new tax landscape with George Isaacson, DMA’s long time tax counsel and a partner at the law firm of Brann & Isaacson.
DMA Mobile Marketing Council Meeting Monday, October 3 | 3:30 p.m. - 4:30 p.m. | Room 162A “Mobile as the First Screen” – Cross platform media campaigns are a hot topic. Consumers are coming to mobile in droves, and yet many advertisers – and advertising budgets – have not followed suit, with mobile advertising still making up a small percentage of the overall marketing mix. So how important is it for companies to expand their cross-platform media mix to include mobile? What are the pillars of a successful marketing campaign? Pat will discuss examples of campaigns and best practices and how mobile works within a larger media mix: the growth of mobile, how to turn this challenge into an opportunity, and the right mobile marketing decisions to make for your brand.
B2B SYMPOSIUM Council Breakfast Meeting Tuesday, October 4 | 8:45 a.m. - 10:00 a.m. | Room 162A Network with experts in this ever growing marketplace. Breakfast will be served while you network in person and through Vivastream™ a social platform for DMA2011 registrants – exhibitors and attendees – enabling one-to-one interaction before, during and after the Conference. Separate registration required. $30 pp. Follow registration screens to Council Events.
Social Media Council Meeting Tuesday, October 4 | 11:30 a.m. - 12:15 p.m. | Room 162A Join Constant Contact and members of the DMA Social Media Council to hear how social media has changed the way successful businesses increase reach and revenue. Learn the role that social media plays in an effective marketing mix and how to get best results with an integrated email and social media marketing strategy. This is a great chance to network for anyone interested in learning more about why social media marketing is making difference for companies and how easy it is to get started!
DMA Interactive Video Council Meeting Tuesday, October 4 | 2:00 p.m. - 3:00 p.m. | Room 162A What’s the Latest in the Interactive Television Market? Jim consults with agencies to help them consider and fully utilize cable's advanced advertising products and services on behalf of their clients.
DMA SEO & Social Analytics Council Meeting Tuesday, October 4 | 3:00 p.m. -4:00 p.m. | Room 162A "How are online metrics being integrated with traditional into a database."Elissa Tomasetti will explore the use of both traditional and online data in the FT's marketing efforts. This session will look at best practices to personalize the customer experience and in turn drive loyalty, retention, and revenue.
“Leveraging the Power of Social Media via Analytics” - According to a recent eMarketer study, 80% of U.S. businesses with 100 or more employees will use social media marketing this year. In this session, we will address many of the questions that marketers attempting to harness the full potential of this channel via analytics are grappling with: What are the different types of analytics, data sources, predictors, and dependent variables that can be used within the social space? Can we integrate social data with traditional CRM data? What should one measure and predict in this channel? Sample topics include analysis of conversation data, sentiment classification and prediction, advocate identification, prediction, and targeting, buzz analysis, threat analysis, interaction between traditional campaigns and social media activity, and incorporation of social advocacy into customer lifetime value.
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