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Basics Marketing
Now Available! Co-Chair Brian Sheehan's
Basics Marketing: Marketing Management

Strategic Summit

Breaking Down the Walls: Customer Intelligence’s Role in Driving Business

October 1-2, 2011

As a vice president, director, or upper-level manager, you carry enormous responsibilities. Faced with both pressure and resistance from above and below, it has become ever more challenging aligning goals and objectives within this “modern marketing mix” that utilizes real time data derived from customer intelligence.

DMA’s Strategic Summit is an exciting, two-day forum preceding the DMA2011 Conference and Exhibition, offering a much-needed opportunity for vice presidents, directors and upper-level managers from a variety of organizations to come together to exchange ideas, share insights, voice concerns, and strengthen the business relationships that are so crucial to success.

To lead our exploration, we’ve tapped experts and executives from the best in brands like Xerox, Liberty Mutual, GM, Pandora and thought leaders to present case studies, lead roundtable discussions, and deliver keynotes about how you can:

  • Leverage customer insights to create value and engagement that drive results
  • Steer buying behavior by understanding customer purchasing decisions
  • Understanding and use customer intelligence to make real-time decisions
  • Use segmentation to assess customer value

To view the entire program, please click here. Check back frequently as we add speakers, sessions, and new information about Strategic Summit to this site.

Strategic Summit is just $699 for two days of laser focused, invaluable content and unsurpassed networking. Click here to register online today.

 

   

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IBM

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