New! Silobuster: Hype, Myth and Hyperbole
sponsored by:
While everyone agrees that social media offers a lot of potential for marketing success, there is little information available that is measurable and actionable. This collection of sessions attempts to break through the clutter and deliver an action plan that creates scalable precision marketing opportunities for those seeking to leverage the power of social activity.
Silobuster: Data-Driven Marketers
Monday, October 3 | 3:00 p.m. – 4:00 p.m.
This is a must-have session for direct marketing professionals who seek to develop an integrated view of their social presence. Attendees will receive an actionable vision as to how organizations can start integrating efforts today: API overview, data-set identification and analysis, and recommendations for deduping and adding/appending. |
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Silobuster: Digital Marketers
Monday, October 3 | 3:00 p.m. – 4:00 p.m.
Join this session and discuss a tangible plan to strengthen your network relationships and enable your social media efforts into other channels. Learn how “social sign-on” techniques can increase your marketable list and discuss how to integrate this new connection call to action into existing marketing programs. |
Silobuster: Putting the Synergy Together
Monday, October 3 | 4:15 p.m. – 5:00 p.m.
All hands on deck, this session demonstrates the power of an easy to deploy program, “social sign-on”, as a means to start your journey into scalable precision marketing using social activity. In a case study format, learn how others have integrated social information across channels to enable more relevant communication and more accurate segmentation.
Silobuster Reception
Monday, October 3 | 5:00 p.m. – 6:30 p.m.
