Ask-the-Experts Roundtables

1. CMR as the Future of CRM
   Albert Thompson, Director, Brand Strategy, TRANSIENT IDENTITI, INC. 
2. Come Together, Right Now, Over SEM: How to Unite PPC and SEO Campaigns
   Andrew Beckman, Location3 Media 
3. Direct Mail's Dirty Little Secret
   Brian Byer, National Account Executive, Easypurl.com 
4. Healthcare Marketing with PURLS: Building Measurable Patient Relationships
   Paul Stackpole, Account Executive, Pel Hughes, LLC 
5. Leveraging Technology for Greater and More Qualified Leads
   Don Kent, Owner / CEO, DMB Realty Network 
6. Mobile Search Advertising & the Importance of Data in Understanding Customer Intent
   Michael Tenney, Senior Product Manager, Microsoft 
7. Strategic Planning/Implementation Model for Demand Generation Success
   Russell Kern, President, The Kern Organization 
8. The Role of Direct Mail in the New Marketing Mix
   Andrew Davidson, SVP, Mintel Comperemedia 
9. Turning Press Coverage Into Customers
   Glenda Ervin, Vice President, Marketing, Lehmans 
10. When Brand Marketing and Direct Marketing Collide
    Bill Tancer, General Manager, Global Research, Experian Marketing Services 
11. Targeting Buyers- When Audiences Aren't Enough
    Jeff Weitzman, CEO, Buysight 
12. New to Multichannel Marketing? Everything You Need to Get Started!
    Richard Tooker, VP, Solutions Architect, KBM Group 
13. Activating Your Database into the Mobile Environment
    Josh Herman, VP, Product Strategy and Innovation , Acxiom
14. Mobile Marketing: What's Working, What's Not & What's Coming?
    Jeannette Kocsis, Senior Vice President, Digital Marketing, Harte-Hanks 
15. From Call Centers to the Web: Tactics For Higher Profits
    Andrew Wetzler, President, MoreVisibility 
16. Catalogers, Find Money You Didn't Know You Had in Your Existing Customer Base
    Bob Lumpford, Director of Corporate Alliances, Transamerica Life & Protection 
17. Cross-Channel Marketing and Message Convergence
    Carrie Scott, Director, Product Marketing, Message Systems, Inc.
18. The Truth Behind Accelerating your Facebook Growth
    Terra Spero, Managing Partner, Principle, RealTime Marketing Group
19. Incorporating Online Advertising Strategies into Direct Marketing Campaigns
    Michael Schneider, General Sales Manager, RMM Online Advertising
20. What's the Right Media Mix for Engaging Millennial Moms?
    Norma Blatto, CMO, Our365
21. Asian American Direct Marketing Opportunities
    Liza Legaspi, Account Supervisor, interTrend Communications, Inc.
22. It's All About You! Personalization Trends for Today & Tomorrow
    Steve Rhodes, Account Executive, Japs-Olson Company
23. Everyone Remembers Wrong! QC Tips for DM Production
    Sandi L. Peterson, President, ThePressCheckPeople.com at Berthelot Marketing Services, Inc.
24. DMA, Direct Marketing and the Third Mega-Trend: Sustainability
    Chet Dalzell, Public Relations Professional
25. Direct Marketing in Canada: Canada Post's Inside Track on Targeting, Data, List and Online Services that Can Help You Maximize Your ROI
    Alexis Zamkow, General Manger Data and Targeting Services, Canada Post
26. How to incorporate mobile codes into your direct marketing programs
    Matthew Valleskey, Director of Marketing, Mobile Services, Neustar
27. Get Real! B2B Data, Direct, Digital, and Social: Real Ideas for Real Results
    Michael C. Bird, Chief Revenue Officer, NetProspex
28. Unleashing the viral power of digital, social and mobile promotions
    Kelly Lund, Marketing Manager, Rapid Impact
    
29. Social Media Monitoring and Engagement for Brand Building, Lead Generation and Competitive Intelligence
    Steve Reeves, Director of Business Development, Viral Technologies
30. What’s New, What’s Next in Mobile Marketing
    Sarah Amitay, VP, Director of Mobile Marketing, Mobext, the mobile marketing network of Havas Digital