Program

DMA2011 covers Social, Mobile, Search, Behavioral Targeting, Interactive Television, Email Marketing, Analytics, Attribution, Emerging Channels, Cutting-Edge Mail, Print, Creative, and more. It’s comprehensive education in all the channels that you currently market in – and want to include moving forward. The information and education you’ll acquire at DMA2011 will help you better understand integrated marketing strategies for stronger campaigns, more sales and leads, and most of all, maximum ROI! Below are just some of the education highlights to look forward to being part of the DMA2011 program.

THOUGHT LEADERSHIP SERIES

TLS brings you marketing trendsetters and experts to afford you leading insights into best practices in marketing solutions, management, and new paths to explore.

SPECIALTY SESSIONS AND FOCUSED EDUCATION

There’s a wealth of specialty sessions and one-day events like labs, roundtables, and forums covering a range of digital and direct channels. Plus, if you focus on nonprofits, social responsibility, or education, there’s action just for you, too!

EXECUTIVE LEVEL PROGRAMS

Are you a senior-level executive? Unique programming has been created just for you—to cater to your challenges and provide strategic insights into managing your organizations to drive ROI.

PRE- AND POST-CONFERENCE INTENSIVES

Choose from 6 Pre-Conference or 5 Post-Conference workshop-driven intensives and take a deep-dive into the subject matter of your choice.

CONCURRENT SESSIONS

With more than 130 concurrent sessions in 9 tracks, you’re sure to get the information you need at the level you want. Follow any one track or choose à la carte.

Click here to see the digital catalog to get a preview of what you will see at DMA2011.