With today’s content-driven social media platforms, every marketer is a publisher. As a form of a content management system, blogs should be at the heart of your social media marketing. We will help you create a plan to put your blog on track for success. This workshop intensive will show marketing and agency professionals how to use blogs to drive real business goals yielding measurable results.
Part I: Blog marketing basics. Blog content.
Part II: Blog extras. Other non-text media.
Part III: Blogs socialize. Blogging-Bring your friends along.
Part IV: Blog metrics.
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