This fast-paced overview of the most successful direct marketing seminar in America is packed with examples of how to squeeze every ounce of value from your marketing budget. You’ll master the cardinal principles of direct marketing, learn what experts know about lists and targeting, combine your brand with an irresistible offer, write copy that won’t be ignored, and understand the critical elements of testing.
Part 1: Direct Marketing’s Cardinal Principles
Part 2: Creating Irresistible Offers That Get a Response
Part 3: List Targeting, Segmentation and Database Marketing
Part 4: Direct Marketing Creative – What Does It Take to Be Successful?
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