Achieving True Customer Engagement:
The 5-Step Process for Increasing Sales 10-35%

Join industry thought leader and 2011 Marketing Hall of Fame inductee, Ernan Roman and learn the 5-Step Process for achieving unprecedented customer engagement. Companies using this process have achieved 10-35% increases in sales. Detailed case studies will be presented by executives from ideeli, IBM, Microsoft, HMS National, MSC Industrial Supply and Life Line Screening.

The 5-Step Relationship Marketing Process will teach you how to use voice of customer insights to truly engage customers across online, social and traditional media to drive double-digit increases in response and revenue.

Course leader:
Ernan Roman, President, Ernan Roman Direct Marketing

Part 1: Using Voice of Customer Insights to Drive Your CRM Strategies
How to use Voice of Customer (VOC) Research to ensure that your Social Media, Multichannel, and Opt-In Relationship strategies are truly driven by the needs of your customers.

Eric Greenberg, Senior Vice President, Life Line Screening
Richard Bonfiglio, Director, Customer Marketing, MSC Industrial Supply

Part 2: Creating Powerful Opt-in Databases
Learn how to engage customers so they will Opt-In and self profile their preferences, thereby helping you create uniquely accurate and powerful Opt-In databases.

Important Microsoft case study.

Part 3: Improving the Power and Yield of Your Social Media Multichannel Programs and
Delivering Strong Customer Service
How to use the 5 Principles of Social Media and Multichannel Marketing to consistently achieve double-digit response.

Doug Stein, President, HMS National, Inc.

Part 4: Increasing the Power of Your Web and Social Media Experiences by 9X
Learn brand new guidelines for delivering powerful Web and Social Media customer experiences which translate into significant increases in revenue and LTV.

Important guidelines and check-lists from best-in-class Social Media marketers: Groupon, IBM, Gilt, Threadless, Ford and Songza.com regarding how they increased traffic, visibility, word of mouth and sales.

Tamara Rosenthal, Executive Director, Brand Marketing, ideeli