Monday, October 3

5:00 p.m. - 5:45 p.m.
Social Change through Social Media: How the Web is changing the Way We Live, Do Business and Organize

Randi Zuckerberg knows a thing or two about running a family business. As Facebook’s Director of Market Development, she is helping to expand the Facebook family even further into the social networking stratosphere — and she’s also CEO Mark Zuckerberg’s sister. She is definitely one of the brand’s greatest spokespeople and is intent on spreading the word and keeping Facebook the premier social networking site.

Randi will share insights and real-world scenarios of how social media power has and continues to change the way we live, conduct business and organize ourselves.

Grady Burnett Vice President of Global Marketing Solutions

Biography
Grady Burnett is the Vice President of Global Marketing Solutions at Facebook. He is responsible for sales, account management and customer service for Facebook Ads globally. In this role Grady also serves as a cross-functional leader who guides product and marketing priorities for Facebook’s advertising products. Prior to joining Facebook, Grady served as the Director of Online Sales and Operations for Google’s AdWords team in North America. He launched the Google Ann Arbor, MI office and grew the team to over 250 people while managing a national team across five offices. Prior to building this office, Grady managed the national agency team at Google headquarters in Mountain View, California, which oversaw Google's relationships with advertising agencies, search engine marketers and resellers. For five years prior to joining Google, Grady worked at DoubleClick, Inc., where he was Vice President of Agency Sales. In addition to his career in advertising and management, Grady was a professional tennis player for 3 years. He is a graduate of the University of Michigan and has a master’s in business administration from the Harvard Business School.