Sunday, October 2

11:30 a.m. – 12:45 p.m.
Are You Talking to Me? Mastering Relevant Messaging through Mass Customization

One of the biggest challenges in marketing today is cutting through the clutter in a world of information overload. According to some statistics, consumers see about 3,000 media messages a day, pay attention to 52 and only remember four. With those stats, what are the chances your marketing message will make it to the final four?

In this keynote address, hear about companies that have mastered the new art of translating mass communication into mass customization. They're doing it through the innovative and integrated use of customer insights, technology and cut-through creative concepts. And, they're winning with measurable results that prove the power of personalization.

Christa Carone Corporate Vice President and Chief Marketing Officer Xerox Corporation

Biography
Christa Carone is the chief marketing officer of Xerox Corporation. She was named to this position in September 2008, and was appointed a vice president of the corporation in May 2010. Carone is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation. She is also the steward of the company's brand, leading global brand management, product nomenclature, and other related activities that serve to protect the value of the Xerox name and multi-billion dollar brand.