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NEW! Integrated Insights

Monday - Wednesday, October 3-5

DMA2011 is the only global marketing event that puts the spotlight on the advantages of integrating your marketing channels. These new “virtual paths” are carefully hand-picked blocks of concurrent sessions that work in concert to walk you through the key steps and processes of integrated and real-time marketing, providing you true integrated marketing education in six steps across three days. There are three paths carved out to align to your experience level.

Fundamental

Intermediate

Advanced

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