NEW! Integrated Insights

Monday - Wednesday, October 3-5

DMA2011 is the only global marketing event that puts the spotlight on the advantages of integrating your marketing channels. These new “virtual paths” are carefully hand-picked blocks of concurrent sessions that work in concert to walk you through the key steps and processes of integrated and real-time marketing, providing you true integrated marketing education in six steps across three days. There are three paths carved out to align to your experience level.

Fundamental

• Direct Mail Fundamentals
• Cosmo, Direct Mail, and Testing: A Story of Sex and Intrigue 
• 12 Things Your Boss Doesn’t Know About Social Media 
• New England Patriots Score With Cross-Channel Marketing Strategies 
• 10 Things Marketers Can Do To Take Advantage Of Social Media
• Social CRM: Leveraging New Data to Inform CRM 

Intermediate

• What Color is Response? An Inside Look at How Color Improves Your Sales 
• What's Working Now: Email, Online and Direct Marketing Programs 
• Why Marketers Should Invest in Crowdsourced Research 
• Which Medium Works: Multichannel Testing For High-Performance Results 
• In Pursuit of the New Consumer: Creating a Captivating Brand Experience 
• Powerhouse Panel: Using Data to Improve Offers, Product Line, and Partnerships 

Advanced

• Why You Need a New Media Ringmaster 
• Is Digital Really the Future? 
• Get Inside the Mind of Your Customer and Get Lifetime Results 
• 10 Successful E-Commerce Affiliate Program Marketing Strategies 
• The Cutting Edge of Mobile Marketing 
• How Market Mix Modeling Can Impact Cross-Channel Budget and Business Planning