DMA en Español

SUNDAY, OCTOBER 2
1:30 p.m. – 3:00 p.m.

MONDAY, OCTOBER 3
11:00 a.m. – 4:00 p.m.

TUESDAY, OCTOBER 4
11:30 a.m. – 3:45 p.m.

Back by popular demand, this special program for Spanish speakers will feature the latest academic and practical material on direct and interactive marketing from Spain and Latin America. DMA continues its successful partnership with ICEMD of Spain and ALMADI of Latin America to offer a program of four master sessions and roundtable, delivered in Spanish by the most outstanding experts of the Spanish-speaking world.

This year’s edition of DMA2011 en Español will cover the very best in:

• direct and interactive communications
• CRM
• digital marketing

These master classes will include Spanish and Latin American case studies that will provide invaluable lessons on what works, what doesn’t, and why.

NOTE: The entire course will be given in Spanish and from the point of view of experts from the Spanish-speaking markets in Europe and the Americas. The scheduling has been carefully planned to allow attendees to participate in all DMA keynote presentations and Exhibit Hall activities.