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Back By Popular Demand Sessions

Part of the concurrent sessions and nine tracks, every year, we bring back the highest rated, best attended, and hottest sessions. They’ll be fully updated by our top speakers with the latest information, trends, and research! Here's a sneak peek - view the audio-synced presentations by clicking on the links below!

Retention & Loyalty

• Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit

Real-Time & Trigger Marketing

• Event-Triggered Marketing Solutions: Which One is Best for You?
• Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today's New Marketer

Data, Measurement, & Attribution

• New Rules for the 50+ Marketplace in an Uncertain Economy
• Know Your Opponents, Grow Your Fans

Creative & Production

• Creative Masterclass
• Creating Unforgettable Customer Experience
• How Anyone Can Be More Creative in Three Easy Steps
• Harnessing Human Behavior: 13 Steps to Must-Read Mailings
• Ultimate Email Marketing: Big Brands Square Off

Cross-Channel Strategies

• The Mobile Database and Multichannel Integration
• Revolutionize Your Direct Marketing with Social/Mobile! 10 Strategies and 20 Case Studies
• Integrating Digital Marketing Across Channels

Direct & Digital Marketing Fundamentals

• Email Direct Marketing Techniques
• Lucky 13: Proven Tips and Tricks (a Baker's Dozen's Worth) for Making Your Copy More Measurable in All Media

Brand, Social & Content Marketing

• Social Media and Your Marketing Plan
• Driving a Global Facebook Marketing Strategy That Works
• The Intersection of Social Media and Direct
• In Pursuit of the New Consumer: Creating a Captivating Brand Experience
• Campaign Strategy in Social Media
• Get Inside the Mind of Your Customer and Get Lifetime Results

Acquisition & Lead Generation

• What's Working Now: Email, Online, and Direct Marketing Programs
• Take the Risk Out of Starting Over in Healthcare Marketing
• Optimizing Your Online Strategy Using DRTV

Mobile Strategies

• Emerging Marketing: Think Cross-Channel and Cross-Device

Learn more about all the cutting-edge education awaiting you at DMA2011!